Published Feb 20. 2024 - 2 months ago

Laxaþjóð - A Salmon Nation

Our relationship with nature not only defines our history, it shapes our future, too. Yet beneath the surface of Iceland’s fjords, an industrial fish farming method threatens to destroy one of Europe’s last remaining wildernesses. Open net salmon farms wreak havoc on the fragile environments they’re placed in, polluting pristine ecosystems while mistreating the farmed fish and driving local salmon populations to extinction. It’s an industry at odds with Iceland’s untouched landscape, and as a growing local movement has shown, nothing replaces nature. Laxaþjóð | A Salmon Nation tells the story of a country united by its lands and waters, and the power of a community to protect the wild places and animals that helped forge its identity. Take action to ban open-net salmon farming at https://pat.ag/YT/LetsUndoThis.

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At Patagonia, we appreciate that all life on earth is under threat of extinction. We’re using the resources we have—our business, our investments, our voice and our imaginations—to do something about it.

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Martin Joergensen
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